Castlewood Group Partners Asia’s Biggest Design Reality TV With Latest Property Development
January 23, 2015
- Award-winning 5-Star luxury villas used as location for filming celebrity reality design TV show
- Castlewood Group’s flagship hotel & spa slated to open mid-2015 in Bang Tao, Phuket
- $100,000 grand prize donated to charity of winner’s choice
- TV campaign premiere of Castlewood Group’s official ambassador local superstar Irene Ang
Singapore, 23 January 2015 - Singapore real estate developer Castlewood Group has partnered with Imagine Group, the award-winning reality TV production company, to launch the latest edition of Asia’s biggest interior design reality TV show, The Apartment: Celebrity Edition, filmed entirely at their property development in Phuket.
Screened exclusively to media at Grand Park Hotel on Orchard, this partnership is part of Castlewood Group’s unique branding exercise to showcase the luxurious villas that make up part of its flagship hotel & spa opening mid-2015 in Bang Tao, Phuket. The new celebrity edition format is not the only change this season as the contestants battle it out to win $100,000 for their chosen charity, sponsored by Castlewood Group.
Chris Comer, CEO of Castlewood Group, said, “It made perfect sense for us to team up with Riaz and his team at Imagine Group. The Apartment has built an extensive following across South East Asia over the years and as we continue to increase our geographical footprint it’s a great way for us to enhance our brand awareness across the region.”
“I am delighted that we were able to give back to the community via the charity giving element, this is something that is very close to my heart, and we have kept it as a central theme for all of Castlewood Group’s marketing activities,” Chris continued. “During our recent branding exercise as title sponsor of the Castlewood Group Liverpool Masters in November last year, we ensured we had a string of all-access public events with the visiting football heroes, as well as a local school football clinic.”
As the title-sponsor for the Castlewood Group Liverpool Masters in November 2014, the Singapore real estate developer gave back to the community through various means such as making tickets affordable for Singaporeans by having the match at Jalan Besar Stadium, made the Liverpool Legends players accessible to the mass by having a meet-and-greet at ION Orchard, conducted soccer clinic for the students at Tanglin Trust School, and organised a charity auction for Aleksandar Duric’s testimonial game that was donated to Beyond Social Services during the 2014 Christmas season.
Riaz Mehta, President and Founder of Imagine Group production house commented on the new celebrity edition of The Apartment, “As one of our most popular and longest running reality TV shows, the new celebrity format promises to the best season yet so we are delighted to be working with partners such as Castlewood Group to make it happen. We can’t wait for our viewers from all over the world to join us in the excitement when the show officially launches this Sunday!”
The Apartment: Celebrity Edition premieres on StarWorld on 25 Jan 2015, Sunday at 9.40pm SG/HK (8.40pm JKT/BKK) and features 10 action-packed one-hour episodes.
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